Cinnamon is the homologous raw material of Chinese medicine and food. Cinnamaldehyde, cinnamyl alcohol and cinnamon oleoresin are also the food additives allowed in China. In recent years, research on the application of cinnamon has focused on controlling blood sugar and body weight. Cinnamon supplements can help type 2 diabetes or pre-diabetes patients control blood sugar, mainly because the compounds are proanthocyanidins (PACs). Coumarin, a fat-soluble ingredient in cinnamon, may be toxic at high doses. Therefore, the patented water, soluble cinnamon extract has a promising future.
According to NBJ (Nutrition Business Journal), sales of cinnamon supplements in the US market have steadily increased, reaching $40 million in 2014. However, there are problems such as low PACs content and excessive coumarin content in supplements, and the supplement market needs further regulation.
On the other hand, like ginger, due to the healthy ingredients and special taste of cinnamon, it has become a favorable weapon for manufacturers to incite consumers to purchase and feel good. In the future, among the many drinks and snacks, you will see more cinnamon.
Under the sugar-reducing wave, PepsiCo has also implemented a strict sugar control program. By 2025, two-thirds of the 12-ounce beverages will be controlled within 100 calories, and the product innovation will be more frequent and bold. In 2017, Pepsi launched a “Cinnamon Coke” that is “spicy except for the taste of classic cola”.
01ipop, a beverage start-up brand in the United States, launched a low-sugar bubble drink featuring prebiotics and dietary fiber. Each can contains 9 grams of fiber, but only contains 30 calories, 2-3 grams of sugar, and is self-satisfied with those who seek low sugar and have functional advantages. The multiple needs of target consumers with excellent taste and taste. At present, this series of products, such as strawberry vanilla, ginger lemon, and cinnamon cola containing green tea extract, can be selected as an excellent substitute for caffeinated drinks and cola.
Yes Crcro's chocolate helps to improve brain health. The main ingredients include maca, ginkgo, turmeric, lion mushroom, and cinnamon. In addition to this product, the brand also introduces products that help to improve sleep and increase the endurance of sports.
Consumers are more eager to find foods and beverages with certain functions, such as replenishing energy, anti-inflammatory, relaxation and antioxidants. Raw materials such as ginger and cinnamon have become the botanical star ingredients of consumers' attention, and they can also bring some reference and inspiration to the development of functional food and beverage.
Natural flavors into product development hotspots
It can be seen from the list of “medicine and food homologous” published by the relevant state departments that some of them belong to plant spices commonly used in daily life, such as pepper, star anise, ginger, garlic, cumin, clove, black pepper, cinnamon and other spices. . With the increase of people's health awareness, natural flavors have been widely used in the modern food processing industry, and their role is not only simple condiments, but also coloring, anti-oxidation, anti-bacterial (anti-corrosion) and physiological pharmacological effects.
For example, the raw turmeric, which is popular in the past two years, is a traditional spice that has been used in Southeast Asia for hundreds of years. With the deepening of scientific research, it has been found to have strong physiological activity, from anti-inflammatory to anti-oxidation. Of course, there are very few deep-developed spices like turmeric, but the spices that have attracted more attention due to turmeric in the past two years have begun to increase. Cinnamon and ginger are two typical ones. Scientific research and market applications are constantly expanding. I believe that natural flavors will become a new research and development hotspot for health products in the future.